It’s been a while! I came across this recently which I really like. We all judge people by their appearances but this can be detrimental to us, others and to society. Although this is in part, your brain’s fault (that’s why we have stereotypes), it would be nice to not be prejudiced against other people. So Coca-Cola Middle East have starting this anti-labelling campaign to coincide with Ramadan to spread alittle love in a region with over 200 nationalities. Take note kids, this is the kind of world that will go far.
I’ve focused quite a lot recently on how bad advertising is so what about good advertising?
I’m going to kick start with some globalisation. Coca Cola came up with un-openable caps and put them on their bottles which were distributed around a uni campus.
This was to promote conversation and was a ‘breaking the ice’ activity for students starting university with the only way to open the bottle was to open it with another bottle.
Let’s twist again.