Any time is game time
Anytime is Game time
Here on Sprinkleofhappy, I like a good advertising campaign and here is another by Mattel Games. Together with TrojanOne, an interactive display was set up in a mall in Toronto where shoppers were invited to play Pictionary. Correct guesses were rewarded by Mattel staff.
Creative, fun and focusing on having a good time in a public space, thumbs up from me.