BBDO Traffic Lights
German company BBDO partnered with Smart to bring ‘The Dancing Traffic Light’ to the streets of Lisbon, Portugal.
Members of the public were invited into a dance box where their dance moves were captured and projected onto traffic lights in real time leading to 81% more pedestrians stopping at the lights.
If only it didn’t cost so much to set up and execute.
Happy Friday guys and I hope you all have a lovely weekend.