BBDO Traffic Lights

German company BBDO partnered with Smart to bring ‘The Dancing Traffic Light’ to the streets of Lisbon, Portugal. 

Members of the public were invited into a dance box where their dance moves were captured and projected onto traffic lights in real time leading to 81% more pedestrians stopping at the lights.

If only it didn’t cost so much to set up and execute.

Happy Friday guys and I hope you all have a lovely weekend.

-S.

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