The Swedes are doing it again, leading the way in social resonsibility and creativity. Enter DDB, a company that brings business ideas to life.
Find one of these (looks like some sort of signage), take a bag, collect some cans the next time you’re out with friends at a music festival (where these are rolling out at), collect your cans and then go and trade you bag of cans in at McDonalds for some food.
Instilling in people to be environmentally aware and to clean up after themselves whilst getting something out of that. I hope this idea has taken off.