Friendly Twist

I’ve focused quite a lot recently on how bad advertising is so what about good advertising? I’m going to kick start with some globalisation. Coca Cola came up with un-openable caps and put them on their bottles which were distributed around a uni campus.

This was to promote conversation and was a ‘breaking the ice’ activity for students starting university with the only way to open the bottle was to open it with another bottle.

Let’s twist again.



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